Vita Coco

2023 NIL Campaign (Football)

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Marked Vita Coco's landmark entry into NIL marketing through a strategic Instagram initiative featuring football athletes across five diverse college programs (Ohio State, Texas, Tennessee, Penn State, and Coastal Carolina)

By prioritizing athlete authenticity and creative freedom, we created genuine content that effectively connected with fans at the 2023 season kickoff. This approach not only achieved immediate engagement but established the successful template for all future Vita Coco NIL partnerships, positioning the brand as a forward-thinking player in the collegiate sports landscape