Rao's Homemade
New York Giants Quarterback's Viral Success (2023)
Executed a strategic marketing campaign leveraging the viral success of Tommy DeVito, the Italian-American quarterback who emerged as a surprising, short-lived standout during his late-season run with the New York Giants. Recognizing the brief window of opportunity presented by his sudden popularity, a quickly developed, multi-faceted marketing approach came to fruition
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Featured Tommy and his mother, Lexi, in an intimate setting of his New Jersey childhood home (where he lived at the time)
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Leveraged DeVito's viral NFL success and cultural background
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Rapidly executed the partnership to maximize momentum
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Immediate capitalization on a time-sensitive opportunity
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Authentic storytelling that highlighted family and cultural roots
Partnership Media Coverage
Creative campaign generated over
$245,000 in marketing value/viewership (validated by Apex Marketing)
Describe your image
Describe your image
Describe your image